Lee University Catalog 2017-2018 
    
    Apr 01, 2020  
Lee University Catalog 2017-2018 [Archived Catalog]

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BUSN 497 - Strategic Management


This course introduces the key concepts, tools, and principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that affect the performance and survival of business enterprises. The course is focused on information, analyses, organizational processes, skills, and business judgment managers must use to devise strategies, position their businesses, define firm boundaries and maximize long-term profits in the face of uncertainty and competition.

Prerequisites
MKTG-309, BUSN-461, ECON-311, ECON-312

Credit Hours: 3



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