Lee University Catalog 2017-2018 
    
    May 29, 2020  
Lee University Catalog 2017-2018 [Archived Catalog]

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COMM 286 - Principles of Advertising


This course looks at advertising and focuses on the communication aspects of advertising. Topics include types and functions of advertising and the fundamentals of broadcast and print advertising.

Prerequisites
COMM 200

Credit Hours: 3



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