Lee University Catalog 2017-2018 
    
    May 29, 2020  
Lee University Catalog 2017-2018 [Archived Catalog]

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PUBR 356 - Traditional and New Media


This course examines traditional and new media channels that are regularly used to disseminate public-relations messages. It examines media strategies and how they’re used in public-relations programs and campaigns. The course specifically focuses on social media and how they’re effectively used for public-relations purposes. And it also focuses on media relations and publicity tactics and how they’ve changed in an age of social media.

 

Prerequisites
PUBR 284, and COMM 310 or PUBR 316 or COMM 312

Credit Hours: 3



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