Lee University Catalog 2017-2018 
    
    May 28, 2020  
Lee University Catalog 2017-2018 [Archived Catalog]

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COMM 436 - Advertising Campaigns


An application of the skills necessary to design, implement and manage advertising campaigns, with an emphasis on planning and decision making procedures applied to specific advertising problems.  Principles, theory, techniques and technology will be applied along with critical thinking skills to develop a team-based advertising campaign from conception to final client presentation.

Prerequisites

COMM 200 and COMM 286

Credit Hours: 3



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