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    Jan 27, 2022  
Lee University Catalog 2017-2018 
Lee University Catalog 2017-2018 [Archived Catalog]

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BUSN 401 - Marketing and Management

This course is a study of the foundational theory and practice of the two disciplines of management and marketing in the current dynamic business environment.  The practice of management in both small and large, as well as domestic and global business organizations is examined.  The theory and practice of marketing in the very rapidly changing business and consumer global marketplaces are also examined.  This is a prerequisite course for non-business majors to enter the MBA program.


Credit Hours: 3
Open to Division of Adult Learning students.

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