Lee University Catalog 2018-2019 
    
    Apr 01, 2020  
Lee University Catalog 2018-2019 [Archived Catalog]

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BUSN 286 - Principles of Advertising


This course looks at advertising in society and focuses on the communication aspects of advertising. Topics include types and functions of advertising and the fundamentals of broadcast and publications advertising.

Prerequisites
COMM-201

Credit Hours: 3



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