Lee University Catalog 2018-2019 
    
    Jul 12, 2020  
Lee University Catalog 2018-2019 [Archived Catalog]

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COMM 286 - Principles of Advertising


This course looks at advertising and focuses on the communication aspects of advertising. Topics include types and functions of advertising and the fundamentals of broadcast and print advertising.

Prerequisites
COMM 200

Credit Hours: 3



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