Lee University Catalog 2018-2019 
    
    Apr 09, 2020  
Lee University Catalog 2018-2019 [Archived Catalog]

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COMM 300 - Communication Research Methods


This course introduces students to research methodologies used in the field of communication. Theoretical approaches to research and its value provide a basis for studying research design, specific qualitative and quantitative methods, the collection of data, and standards in statistical and rhetorical analysis of data. Attention is given to how research functions in the academic world as well as in communication-related professions such as journalism, public relations, advertising, and digital media.

Prerequisites
COMM 200 or DIGM 200

Credit Hours: 3



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