Lee University Catalog 2018-2019 
    
    Apr 03, 2020  
Lee University Catalog 2018-2019 [Archived Catalog]

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PUBR 316 - Public Relations Writing


This course emphasizes the development of messages to achieve specific objectives with key audiences. Students will develop and edit strategic messages and determine where and when these messages should be distributed. Particular attention will be placed on the development of news releases, fact sheets, pitch letters and news advisories for print, broadcast and internet communication.

Prerequisites
PUBR 284 and ENGL 110 OR permission of instructor

Credit Hours: 3



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