Lee University Catalog 2018-2019 
    Apr 03, 2020  
Lee University Catalog 2018-2019 [Archived Catalog]

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PUBR 445 - PRSSA Bateman Case Study Competition I

A course based on a national competition established by the Public Relations Society of America (PRSA) which allows members from the Public Relations Student Society of America (PRSSA) an opportunity to exercise their analytical skills and mature judgement required for public relations problem-solving using the four-step planning method.  Divided over two semesters, this course allows students to research and plan a campaign.

Junior or senior status with membership in PRSSA. Permission of instructor.

Credit Hours: 3
This course is service-embedded and requires co-requisite enrollment in PUBR-445S-01A and PUBR-445S-01B.

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