Lee University Catalog 2018-2019 
    
    Feb 21, 2020  
Lee University Catalog 2018-2019 [Archived Catalog]

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COMM 426 - Integrated Marketing Communications


An application of the skills necessary to design, implement, and manage advertising campaigns, with an emphasis on planning and decision-making procedures applied to advertising problems.  Principles, theory, techniques, and technology will be applied along with critical thinking skills to develop a unified team-based strategy from conception to final client presentation.

Prerequisites
COMM-200 or DIGM-200

Credit Hours: 3



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