Lee University Catalog 2019-2020 
    
    Apr 01, 2020  
Lee University Catalog 2019-2020
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BUSN 284 - Principles of Public Relations


An introduction to public relations for profit and nonprofit organizations. Topics include the history, principles, theories, practices, planning and research of the public relations field. This is the foundational course for all subsequent study in public relations.

Prerequisites
COMM-201

Credit Hours: 3



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