Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.
   
    Apr 17, 2024  
Lee University Catalog 2021-2022 
    
Catalog Navigation
  Catalog Home
  Presidential Welcome and Introduction
  College of Arts and Sciences
  Helen DeVos College of Education
  School of Business
  School of Music
  School of Nursing
  School of Religion
  Master Graduate Studies
  Doctoral Graduate Studies
  Lee Online
  Lee Online Policies and Procedures
  Course Descriptions
  Degree Programs Offered
  Undergraduate Admissions
  Undergraduate Tuition & Fees
  Undergraduate Financial Aid
  Undergraduate Studies Policies and Procedures
  Undergraduate Academic Resources
  Kairos Scholars Honors Program
  Student Life
  Student Success Programs
  Library
  Study Abroad
  Graduation
  Key Contacts
  Administration, Faculty and Staff
  Academic Calendar
  TRiO Student Support Services (LEAP)
  McNair Scholars Program
  Archived Catalog PDFs
  Campus Map
  My Portfolio
HELP
Lee University Catalog 2021-2022 [Archived Catalog]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKTG 400 - Channel Management

Throughout this course, students will learn how to design, develop, maintain, and manage go-to-market relationships in order to create a sustainable competitive advantage. The course will focus on managing distribution strategies to synergize marketing and sales efforts while preserving the fluid channel structure of today’s dynamic marketplace.

Prerequisites
MKTG-360

Credit Hours: 3


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)
   
All catalogs © 2024 Lee University.
Powered by the Acalog™ Academic Catalog Management System™ (ACMS™).