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    Jan 26, 2022  
Lee University Catalog 2016-2017 
Lee University Catalog 2016-2017 [Archived Catalog]

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MKTG 360 - Product Development and Brand Management

This course presents an analysis of the lifestyle process of goods and services from conception to purchase by the ultimate consumer. A thorough examination of brand management strategies is explored and applied throughout the process. Upon completion of this course, students will be prepared to design and implement successful product development strategies that deliver value to the consumer.


Credit Hours: 3

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