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    Jan 18, 2022  
Lee University Catalog 2016-2017 
    
Lee University Catalog 2016-2017 [Archived Catalog]

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MKTG 400 - Channel Management


Throughout this course, students will learn how to design, develop, maintain, and manage go-to-market relationships in order to create a sustainable competitive advantage. The course will focus on managing distribution strategies to synergize marketing and sales efforts while preserving the fluid channel structure of today’s dynamic marketplace.

Prerequisites
MKTG-360

Credit Hours: 3



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