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Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________ Catalog: Lee University Catalog_2024-2025 Program: Communication, Advertising Emphasis (COMAD.BA) Minimum Credits Required:__________________

Communication, Advertising Emphasis (COMAD.BA)

GENERAL EDUCATION REQUIREMENTS

 

 

 

Religion Core

Course NameCredit Hours:Term TakenGrade
BIBL 110 - Message of the New Testament
Credit Hours: 3		 Credit Hours: 3
BIBL 111 - Message of the Old Testament
Credit Hours: 3		 Credit Hours: 3
THEO 230 - Introduction to Theology
Credit Hours: 3		 Credit Hours: 3
THEO 231 - Introduction to Christian Ethics
Credit Hours: 3		 Credit Hours: 3
  • Christian Service (80 clock hours) *

    • *Christian Service is not a course; the hours are earned by a combination of class, group, and individual service-learning experiences.

    Freshman/Sophomore Experience

    Course NameCredit Hours:Term TakenGrade
    LEEU 101 - Freshman Seminar: Gateway to University Success (1st Fall)
    Credit Hours: 1    		 Credit Hours: 1
    LEEU 202 - Benevolence (2nd Fall)
    Credit Hours: 1    		 Credit Hours: 1

    Acquiring Fundamental Academic Skills

    Course NameCredit Hours:Term TakenGrade
    ENGL 110 - Rhetoric and Research
    Credit Hours: 3    		 Credit Hours: 3

    (Students may need to complete ENGL 106 prior to ENGL 110 due to placement results from ACT/RSAT scores)

    MTHS 110 - Contemporary Mathematics or higher-level math
    Credit Hours: 3    		 Credit Hours: 3

    Exploring the Humanities

    Course NameCredit Hours:Term TakenGrade
    HUMN 201 - Foundations of Western Culture
    Credit Hours: 3    		 Credit Hours: 3

    Two of the following (6): HUMN 202, HUMN 301, HUMN 302, HIST 221, HIST 222, ENGL 221, ENGL 222     

    One of the following (3): ARTS 201, MUHL 211, PHIL 241, THEA 201  

    Understanding Contemporary Society

    One of the following (3): HIST 212, PLSC 250 

    Two of the following (6): PSYC 200, SOCI 200, ECON 200   

    Respecting the Natural World

    LAB SCIENCE: Choose one (1) course along with the corresponding lab: BIOS 110, BIOS 112, BIOS 114, CHYS 131, GSCI 121, GSCI 122, ASTR 111 

    Seeking a Global Perspective

    • GNST 200 - Global Perspectives Seminar (1)
    • Cross Cultural Experience (1-3): GNST 250, GNST 251, GNST 252, GNST 253 
    • Intermediate (or higher) level Foreign Language (6)

    Specialty Area Requirements

    Course NameCredit Hours:Term TakenGrade
    COMM 200 - Understanding Human Communication
    Credit Hours: 3    		 Credit Hours: 3
    COMM 211 - Public Speaking
    Credit Hours: 3    		 Credit Hours: 3
    COMM 286 - Principles of Advertising
    Credit Hours: 3    		 Credit Hours: 3
    PUBR 301 - Public Relations and Advertising Research
    Credit Hours: 3    		 Credit Hours: 3
    COMM 386 - Advertising Concept & Copy
    Credit Hours: 3    		 Credit Hours: 3
    COMM 400 - Internship Seminar
    Credit Hours: 1    		 Credit Hours: 1
    COMM 401 - Internship (Repeatable for credit)
    Credit Hours: 2    		 Credit Hours: 2
    COMM 410 - Media Law
    Credit Hours: 3    		 Credit Hours: 3
    COMM 436 - Advertising Campaigns
    Credit Hours: 3    		 Credit Hours: 3
    COMM 495 - Christianity and Communication
    Credit Hours: 3    		 Credit Hours: 3
    DIGM 210 - Single Camera Applications and Aesthetics I
    Credit Hours: 3    		 Credit Hours: 3
    DIGM 365 - Social Media Management
    Credit Hours: 3    		 Credit Hours: 3

    Applied Communications Classes (6 hrs)

    Choose two of the following:

    COMM 270 - Web Page Design
    Credit Hours: 3    		 Credit Hours: 3
    COMM 250 - Basic Digital Photography
    Credit Hours: 3    		 Credit Hours: 3
    COMM 336 - Digital Advertising Planning and Buying
    Credit Hours: 3    		 Credit Hours: 3
    COMM 426 - Integrated Marketing Communications
    Credit Hours: 3    		 Credit Hours: 3
    DIGM 310 - Single Camera Applications and Aesthetics II
    Credit Hours: 3    		 Credit Hours: 3
    DIGM 241 - Broadcast Copywriting
    Credit Hours: 3    		 Credit Hours: 3
    DIGM 245 - Motion Media Design
    Credit Hours: 3    		 Credit Hours: 3
    DIGM 480 - International Media
    Credit Hours: 3    		 Credit Hours: 3

    Design Class (3 hrs)

    Choose one of the following courses:

    ARTS 220 - Vector Graphics (Illustrator)
    Credit Hours: 3    		 Credit Hours: 3
    ARTS 230 - Raster Graphics (PhotoShop)
    Credit Hours: 3    		 Credit Hours: 3
    COMM 260 - Graphic Design for Strategic Communication
    Credit Hours: 3    		 Credit Hours: 3

    Advertising Electives - Credit Hours: 9

    Choose 9 hours from the following:

    Course NameCredit Hours:Term TakenGrade
    COMM 305 - Communication Practicum (Repeatable for credit)
    Credit Hours: 1    		 Credit Hours: 1
    COMM 310 - Writing for the Media (W)
    Credit Hours: 3    		 Credit Hours: 3
    COMM 350 - International Communication
    Credit Hours: 3    		 Credit Hours: 3
    COMM 351 - Persuasion
    Credit Hours: 3    		 Credit Hours: 3
    COMM 402 - Internship (Repeatable for Credit)
    Credit Hours: 1    		 Credit Hours: 1
    COMM 422 - Communication in Society
    Credit Hours: 3    		 Credit Hours: 3
    COMM 491-493 - Contemporary Topics in Communication
    Credit Hours: 1 (491), 2 (492), or 3 (493)    		 Credit Hours: 1 (491), 2 (492), or 3 (493)
    ARTS 301 - Advanced Graphic Design Concepts *
    Credit Hours: 3    		 Credit Hours: 3
    DIGM 246 - Advanced Motion Media Design *
    Credit Hours: 3    		 Credit Hours: 3

    Specialty Area Subtotal Hours: 51

    Electives - Total Hours: 11-16

    Academic Assessment

    GNST-400 Academic Assessment   Credit Hours:0

    SMFT-COM  Communications   Credit Hours:0

    Total Hours in Program: 120

     

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