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    Sep 26, 2022  
Lee University Catalog 2019-2020 
Lee University Catalog 2019-2020 [Archived Catalog]

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PUBR 316 - Public Relations Writing

This course introduces students to the writing skills, knowledge and perspectives required to craft strategic messages capable of achieving specific PR objectives with key audiences.  Students will develop and edit written messages for a variety of distribution channels, taking into account factors such as timing, organizational control and audience characteristics. Particular attention will be placed on the development of news releases (using Associated Press style), fact sheets, feature stories, and electronic media posts using an integrated communication approach.

PUBR 284 and ENGL 110 OR permission of instructor

Credit Hours: 3

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