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    Dec 07, 2022  
Lee University Catalog 2019-2020 
    
Lee University Catalog 2019-2020 [Archived Catalog]

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PUBR 356 - Contemporary Media Relations


This course examines and science and the art of distributing strategic messages to audiences through third-party media channels, including traditional channels - newspapers, magazines, radio and television - and newer channels such as blogs, websites and social media platforms.  It explores the process of developing connections with the journalists, editors and influencers who have the power to amplify, alter or block our messages. It also explores media strategies used in contemporary public-relations programs and campaigns, including the integration of messages across all third-party and organizational media channels.

Prerequisites
PUBR 284, and COMM 310 or PUBR 316 or COMM 312

Credit Hours: 3



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