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    Sep 30, 2022  
Lee University Catalog 2019-2020 
    
Lee University Catalog 2019-2020 [Archived Catalog]

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PUBR 430 - Public Relations Campaigns


This course demonstrates the research and planning functions of public relations by challenging students to engage in formative research, define objectives, develop strategies and tactics and determine appropriate measures of effectiveness.  The service-enhanced course culminates with the creation of a thorough, client-focused PR campaign plan for a local nonprofit organization.

Prerequisites
PUBR 284, COMM 300 or PUBR 301, and COMM 310 or PUBR 316, or consent of instructor.

 

Credit Hours: 3
Notes
This course is service-embedded and requires co-requisite enrollment in PUBR-430S-01A and PUBR-430S-01B.



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