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        Jul 09, 2025  
    Lee University Catalog 2019-2020 
    		    
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    PUBR 301 - Public Relations and Advertising Research

     

    This course introduces students to the role and practice of research in the fields of public relations and advertising.  Theoretical approaches to research methodologies and data analysis provide a foundation for activities by which students learn and practice essential research techniques for public relations and advertising effectiveness.

    Prerequisites
    PUBR-284 OR COMM-286

    Credit Hours: 3


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