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    Jul 07, 2022  
Lee University Catalog 2019-2020 
    
Lee University Catalog 2019-2020 [Archived Catalog]

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HLTC 485 - Marketing and Operations in Healthcare


This course provides a study of the key marketing and operational functions of a healthcare facility and offers guidance on creating, executing and evaluating operational initiatives. In addition, this course covers operational effectiveness (e.g., balancing care models, customer satisfaction and financial stability) and includes operational processes (project management, patient flows, performance management, process improvement and supply chain management).

Prerequisites
MKTG-309 and BUSN-307

Credit Hours: 3



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