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    Mar 28, 2024  
Lee University Catalog 2020-2021 
    
Lee University Catalog 2020-2021 [Archived Catalog]

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MKTG 370 - Principles of Sales


This course focuses on the theory and practice of professional selling and sales force management.  An overview of lead generation, effective sales techniques, customer relationship management, and ethical concerns is presented along with an examination of the responsibilities for managing a sales team.

Prerequisites
TBA

Credit Hours: 3



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