Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

   
    Oct 04, 2022  
Lee University Catalog 2021-2022 
    
Lee University Catalog 2021-2022 [Archived Catalog]

Add to Portfolio (opens a new window)

COMM 426 - Integrated Marketing Communications


An application of the skills necessary to design, implement, and manage advertising campaigns, with an emphasis on planning and decision-making procedures applied to advertising problems.  Principles, theory, techniques, and technology will be applied along with critical thinking skills to develop a unified team-based strategy from conception to final client presentation.

Prerequisites
COMM-200 or DIGM-200

Credit Hours: 3



Add to Portfolio (opens a new window)