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    Academics

    Academic Catalog

       
        Apr 23, 2025  
    Lee University Catalog 2021-2022 
        
    Lee University Catalog 2021-2022 [Archived Catalog]

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    HLTC 485 - Marketing and Operations in Healthcare


    This course provides a study of the key marketing and operational functions of a healthcare facility and offers guidance on creating, executing and evaluating operational initiatives. In addition, this course covers operational effectiveness (e.g., balancing care models, customer satisfaction and financial stability) and includes operational processes (project management, patient flows, performance management, process improvement and supply chain management).

    Prerequisites
    MKTG-209 and FINC-307

    Credit Hours: 3



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