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    Dec 22, 2024  
Lee University Catalog 2023-2024 
    
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Lee University Catalog 2023-2024 [Archived Catalog]

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BUSN 284 - Principles of Public Relations

An introduction to public relations for profit and nonprofit organizations. Topics include the history, principles, theories, practices, planning and research of the public relations field. This is the foundational course for all subsequent study in public relations.

Prerequisites
COMM 200   or DIGM 200  

Credit Hours: 3


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