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    Dec 22, 2024  
Lee University Catalog 2023-2024 
    
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Lee University Catalog 2023-2024 [Archived Catalog]

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BUSN 286 - Principles of Advertising

This course looks at advertising in society and focuses on the communication aspects of advertising. Topics include types and functions of advertising and the fundamentals of broadcast and publications advertising.

Prerequisites
COMM 200   or DIGM 200  

Credit Hours: 3


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