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Jul 16, 2025
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BUSN 518 - Marketing Management
This course will address current trends and recent shifts in marketing that have occurred due to the changing competitive environment. Woven throughout the course will be four dimensions of holistic marketing that define modern marketing management: internal marketing, integrated marketing, relationship marketing, and performance marketing. The course emphasizes the impact of interactive media and strategic applications of marketing management.
Prerequisites
MBA program admission.
Credit Hours: 3
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