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May 03, 2024
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COMM 336 - Digital Advertising Planning and Buying
This course will introduce students to the strategic use of digital media in advertising. Students will develop a working knowledge of the major principles of digital media planning and buying, audience analytics, content strategy, paid social media advertising, marketing strategy, and search engine marketing. Additionally, students will prepare for industry certifications.
Prerequisites
COMM 286
Credit Hours: 3
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