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    Dec 21, 2024  
Lee University Catalog 2023-2024 
    
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Lee University Catalog 2023-2024 [Archived Catalog]

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MKTG 350 - Consumer Behavior

This course examines the consumer-firm relationship using contemporary behavioral science theory and current business practices. A thorough study of the essentials in consumer decision making. Concepts from the fields of sociology and psychology are applied to problems encountered in marketing to various consumer groups.

Prerequisites
MKTG 209  

Credit Hours: 3
When Offered
Fall Semester only


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