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Aug 14, 2024
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MKTG 400 - Channel Management Throughout this course, students will learn how to design, develop, maintain, and manage go-to-market relationships in order to create a sustainable competitive advantage. The course will focus on managing distribution strategies to synergize marketing and sales efforts while preserving the fluid channel structure of today’s dynamic marketplace.
Prerequisites MKTG 360
Credit Hours: 3 When Offered Fall Semester only
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