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    Dec 30, 2024  
Lee University Catalog 2023-2024 
    
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Lee University Catalog 2023-2024 [Archived Catalog]

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MKTG 400 - Channel Management

Throughout this course, students will learn how to design, develop, maintain, and manage go-to-market relationships in order to create a sustainable competitive advantage. The course will focus on managing distribution strategies to synergize marketing and sales efforts while preserving the fluid channel structure of today’s dynamic marketplace.

Prerequisites
MKTG 360  

Credit Hours: 3
When Offered
Fall Semester only


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