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    Dec 21, 2024  
Lee University Catalog 2023-2024 
    
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Lee University Catalog 2023-2024 [Archived Catalog]

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COMM 386 - Advertising Concept & Copy

This course introduces students to the preparation of advertising copy for print media with attention to its functions and values through a focus on strategic thinking, message development, and execution.

Prerequisites
COMM-286

Credit Hours: 3


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