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Sep 17, 2024
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PUBR 380 - Public Relations Cases and Strategies
This course draws upon knowledge and skills developed in previous PR courses to examine the four-step PR process in detail, explore ways to maximize the effectiveness of the PR process, discover strategies applied by PR professionals, and consider cases and examples of PR activity, all with a view toward developing more effective PR campaigns and responses.
Prerequisites
PUBR-284 or permission of instructor.
Credit Hours: 3
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