MKTG 430 - Social Media Marketing

This course examines the importance and effective use of social media to enhance an organization’s digital marketing strategy. Students will explore emerging forms of digital media and how these are integrated within an overall marketing plan. Topics include strategy development, implementation, and performance analytics.

Prerequisites
MKTG 209

Credit Hours: 3
When Offered
Fall Semester only

Academic Catalog

MKTG 430 - Social Media Marketing