Nov 23, 2024

Lee University Catalog 2018-2019

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Lee University Catalog 2018-2019 [Archived Catalog]

Public Relations (PUBRL.BA)

Degree Checklist

For a check list of all the courses required for this degree program and a suggested four-year sequence of study, please click on the link below.

General Education Requirements-Total Hours: 53-59

Click here for the General Education Core requirements

This program requires six hours of foreign language at the intermediate level.

Specialty Area Requirements

COMM 200 - Understanding Human Communication Credit Hours: 3
COMM 211 - Public Speaking Credit Hours: 3
PUBR 284 - Principles of Public Relations Credit Hours: 3
PUBR 301 - Public Relations and Advertising Research Credit Hours: 3
COMM 305 - Communication Practicum Credit Hours: 1
PUBR 316 - Public Relations Writing Credit Hours: 3
PUBR 356 - Traditional and New Media Credit Hours: 3
COMM 400 - Internship Seminar Credit Hours: 1
COMM 401 - Internship (Repeatable for credit) Credit Hours: 2
COMM 410 - Media Law Credit Hours: 3
PUBR 430 - Public Relations Planning & Management Credit Hours: 3
PUBR 495 - Christianity and Public Relations Credit Hours: 3
Choose One Of The Following Writing Courses:
BUSN 251 - Business Communications Credit Hours: 3
COMM 310 - Writing for the Media (W) Credit Hours: 3
COMM 312 - Reporting and Writing (W) Credit Hours: 3
COMM 362 - Feature Writing Credit Hours: 3
DIGM 241 - Broadcast Copywriting Credit Hours: 3
DIGM 242 - Broadcast Journalism Credit Hours: 3
Choose One of the Following Digital Media Skills Courses:
COMM 250 - Basic Digital Photography Credit Hours: 3
COMM 260 - Desktop Publishing Credit Hours: 3
COMM 270 - Web Page Design Credit Hours: 3
DIGM 210 - Single Camera Applications and Aesthetics I (Lab Required) Credit Hours: 3
DIGM 260 - Radio and Television Speech Credit Hours: 3
DIGM 365 - Innovation and Social Media Credit Hours: 3
Choose One of the Following Business/Marketing Courses:
BUSN 205 - Principles of Business Management Credit Hours: 3
MKTG 309 - Principles of Marketing Credit Hours: 3
MKTG 410 - Global Marketing Credit Hours: 3
COMM 426 - Integrated Marketing Communications Credit Hours: 3
COMM 480 - Communication Leadership Credit Hours: 3

Public Relations Electives 15 Credit Hours

Select 15 hours from the courses listed below.

COMM 280 - Interpersonal Communication Credit Hours: 3
COMM 286 - Principles of Advertising Credit Hours: 3
COMM 351 - Persuasion Credit Hours: 3
COMM 352 - Organizational Communication Credit Hours: 3
COMM 353 - Sport and Communication Credit Hours: 3
COMM 354 - Intercultural Communication Credit Hours: 3
COMM 401 - Internship (Repeatable for credit) Credit Hours: 2
COMM 402 - Internship (Repeatable for Credit) Credit Hours: 1
COMM 480 - Communication Leadership Credit Hours: 3
PUBR 355 - Event Management Credit Hours: 3
PUBR 358 - Crisis Communication Credit Hours: 3
PUBR 391 - Public Relations in the Music Industry Credit Hours: 3
PUBR 445 - PRSSA Bateman Case Study Competition I Credit Hours: 3
PUBR 446 - PRSSA Bateman Case Study Competition II Credit Hours: 3
PUBR 491-493 - Contemporary Topics in Public Relations Credit Hours: 1 (491), 2 (492), 3 (493)

Specialty Area Subtotal Hours: 55

General Electives - Total Hours: 3 - 12

Total Hours in Program: 120