Nov 21, 2024

Lee University Catalog 2019-2020

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Lee University Catalog 2019-2020 [Archived Catalog]

Communication, Advertising Emphasis (COMAD.BS)

Degree Checklist

For a check list of all the courses required for this degree program and a suggested four-year sequence of study, please click on the link below.

General Education Requirements - Total Hours: 50-56

Click here for the General Education Core Requirements

Specialty Area Requirements

COMM 200 - Understanding Human Communication Credit Hours: 3
COMM 211 - Public Speaking Credit Hours: 3
COMM 286 - Principles of Advertising Credit Hours: 3
PUBR 301 - Public Relations and Advertising Research Credit Hours: 3
COMM 400 - Internship Seminar Credit Hours: 1
COMM 401 - Internship (Repeatable for credit) Credit Hours: 2
COMM 410 - Media Law Credit Hours: 3
COMM 495 - Christianity and Communication Credit Hours: 3
Advanced Advertising Classes (6 hrs)

Choose two of the following courses:
COMM 336 - Media Planning and Buying Credit Hours: 3
COMM 426 - Integrated Marketing Communications Credit Hours: 3
COMM 436 - Advertising Campaigns Credit Hours: 3
COMM 466 - NSAC: National Student Advertising Competition Credit Hours: 3
DIGM 365 - Innovation and Social Media Credit Hours: 3
Writing Class (3 hours)

Choose one of the following courses:
COMM 310 - Writing for the Media (W) Credit Hours: 3
DIGM 241 - Broadcast Copywriting Credit Hours: 3
Design Class (3 hrs)

Choose one of the following courses:
ARTS 220 - Graphic Design: Illustrator Credit Hours: 3
ARTS 230 - Raster Graphics (PhotoShop) Credit Hours: 3
COMM 260 - Desktop Publishing Credit Hours: 3
Digital Media Classes (6 hours)

Take DIGM-210. Take DIGM-310 OR DIGM-245 OR COMM-270.
DIGM 210 - Single Camera Applications and Aesthetics I Credit Hours: 3
AND
DIGM 310 - Single Camera Applications and Aesthetics II Credit Hours: 3
OR
DIGM 245 - Motion Media Design Credit Hours: 3
OR
COMM 270 - Web Page Design Credit Hours: 3

Advertising Electives - Credit Hours: 9

Choose 9 hrs from the following:

COMM 250 - Basic Digital Photography Credit Hours: 3
COMM 271 - Advanced Web Page Design Credit Hours: 3
COMM 273 - Multimedia Design and Production Credit Hours: 3
PUBR 284 - Principles of Public Relations Credit Hours: 3
COMM 305 - Communication Practicum Credit Hours: 1
COMM 331 - Photojournalism Credit Hours: 3
COMM 332 - Advanced Digital Photography Credit Hours: 3
PUBR 355 - Event Management Credit Hours: 3
COMM 402 - Internship (Repeatable for Credit) Credit Hours: 1
COMM 422 - Communication in Society Credit Hours: 3
COMM 491-493 - Contemporary Topics in Communication Credit Hours: 1 (491), 2 (492), or 3 (493)
DIGM 246 - Advanced Motion Media Design Credit Hours: 3
(Any Advanced Advertising, Writing, Design or Digital Media course not selected above may count as an advertising elective)

Specialty Area Subtotal Hours: 48

Electives - Total Hours: 16-22

Total Hours in Program: 120