Marketing Minor

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Minors in the School of Business must include at least 12 unique hours (courses not counting towards Major or General Education Core Requirements). Six of the 18 hours must be completed at Lee University. All prerequistes for minor courses must be met in addition to the required courses.

Required Courses

MKTG 209 - Principles of Marketing Credit Hours: 3
MKTG 350 - Consumer Behavior Credit Hours: 3
MKTG 360 - Brand Management Credit Hours: 3

Electives

Choose 9 credit hours from the following:

MKTG 370 - Principles of Sales Credit Hours: 3
MKTG 400 - Channel Management Credit Hours: 3
MKTG 420 - Pricing Theory Credit Hours: 3
MKTG 430 - Social Media Marketing Credit Hours: 3

Academic Catalog

Marketing Minor

Required Courses

Electives

Total Hours in Minor: 18