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Lee University is a private, comprehensive university located in Cleveland, Tennessee, in the foothills of the Appalachian Mountains. Lee is emerging as a leader in higher education in the southeastern region and is consistently ranked in the “Top Tier” of the Best Regional Universities in the South by U.S. News and World Report. Over the past two decades, Lee has become one of the largest Christ-centered private institutions in Tennessee and the Appalachian College Association.

1120 N Ocoee Street Cleveland, TN 37311
PO Box 3450 Cleveland, TN 37320

1-800-LEE-9930

info@leeuniversity.edu

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Lee University

May 20, 2025

Lee University Catalog 2023-2024

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Lee University Catalog 2023-2024 [Archived Catalog]

Marketing Minor

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Minors in the School of Business must include at least 12 unique hours (courses not counting towards Major or General Education Core Requirements). Six of the 18 hours must be completed at Lee University. All prerequistes for minor courses must be met in addition to the required courses.

Required Courses

MKTG 209 - Principles of Marketing Credit Hours: 3
MKTG 350 - Consumer Behavior Credit Hours: 3
MKTG 360 - Brand Management Credit Hours: 3

Electives

Choose 9 credit hours from the following:

MKTG 370 - Principles of Sales Credit Hours: 3
MKTG 400 - Channel Management Credit Hours: 3
MKTG 420 - Pricing Theory Credit Hours: 3
MKTG 430 - Social Media Marketing Credit Hours: 3

Total Hours in Minor: 18

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