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    Academics

    Academic Catalog

       
        Jul 08, 2025  
    Lee University Catalog 2019-2020 
        
    Lee University Catalog 2019-2020 [Archived Catalog]

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    BUSN 286 - Principles of Advertising


    This course looks at advertising in society and focuses on the communication aspects of advertising. Topics include types and functions of advertising and the fundamentals of broadcast and publications advertising.

    Prerequisites
    COMM-201

    Credit Hours: 3



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