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        Jul 15, 2025  
    Lee University Catalog 2017-2018 
    		    
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    Lee University Catalog 2017-2018 [Archived Catalog]

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    MKTG 410 - Global Marketing

    This course provides an introduction to global marketing theory and research with practical examples of solutions to complex international problems. It focuses on the political, legal, economic, and cultural considerations inherent in global business and their relationship to market decision making.

    Prerequisites
    MKTG-309 and BUSN-353 or consent of Department Chair

    Credit Hours: 3


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