PUBR 356 - Traditional and New Media
This course examines traditional and new media channels that are regularly used to disseminate public-relations messages. It examines media strategies and how they’re used in public-relations programs and campaigns. The course specifically focuses on social media and how they’re effectively used for public-relations purposes. And it also focuses on media relations and publicity tactics and how they’ve changed in an age of social media.
Prerequisites
PUBR 284, and COMM 310 or PUBR 316 or COMM 312
Credit Hours: 3
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