PUBR 430 - Public Relations Planning & Management
This course demonstrates the planning and management functions of public relations by challenging students to engage in formative research, define objectives, develop strategies and tactics and determine appropriate measures of effectiveness. The service-enhanced course culminates with an extensive client-based campaign project for a local nonprofit organization.
PUBR 284, COMM 300 or PUBR 301, and COMM 310 or PUBR 316, or consent of instructor.
Credit Hours: 3
This course is service-embedded and requires co-requisite enrollment in PUBR-430S-01A and PUBR-430S-01B.
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