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        May 09, 2025  
    Lee University Catalog 2017-2018 
    		    
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    Lee University Catalog 2017-2018 [Archived Catalog]

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    PUBR 301 - Public Relations and Advertising Research

     

    This course introduces students to the role of research and evaluation in the fields of public relations and advertising. Theoretical approaches to research provide a foundational lens to examine the basic methodologies and data analysis used to evaluate public relations and advertising effectiveness.

    Prerequisites
    PUBR-284 OR COMM-286

    Credit Hours: 3


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