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        May 09, 2025  
    Lee University Catalog 2017-2018 
    		    
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    Lee University Catalog 2017-2018 [Archived Catalog]

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    MKTG 400 - Channel Management

    Throughout this course, students will learn how to design, develop, maintain, and manage go-to-market relationships in order to create a sustainable competitive advantage. The course will focus on managing distribution strategies to synergize marketing and sales efforts while preserving the fluid channel structure of today’s dynamic marketplace.

    Prerequisites
    MKTG-360

    Credit Hours: 3


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