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    Oct 04, 2022  
Lee University Catalog 2021-2022 
    
Lee University Catalog 2021-2022 [Archived Catalog]

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BUSN 286 - Principles of Advertising


This course looks at advertising in society and focuses on the communication aspects of advertising. Topics include types and functions of advertising and the fundamentals of broadcast and publications advertising.

Prerequisites
COMM-200 or DIGM-200

Credit Hours: 3



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