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        May 11, 2025  
    Lee University Catalog 2021-2022 
    		    
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    Lee University Catalog 2021-2022 [Archived Catalog]

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    BUSN 286 - Principles of Advertising

    This course looks at advertising in society and focuses on the communication aspects of advertising. Topics include types and functions of advertising and the fundamentals of broadcast and publications advertising.

    Prerequisites
    COMM-200 or DIGM-200

    Credit Hours: 3


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