Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

   
    Aug 08, 2022  
Lee University Catalog 2021-2022 
    
Lee University Catalog 2021-2022 [Archived Catalog]

Add to Portfolio (opens a new window)

MKTG 209 - Principles of Marketing


This course is an introduction to the nature and functions of marketing. It includes the study of the integrated activities utilized in the movement of goods and services from producer to consumer while addressing governmental and consumer relationships. This course investigates the processes and methods of product development, promotion, distribution, and pricing.

Credit Hours: 3



Add to Portfolio (opens a new window)