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    Jun 19, 2024  
Lee University Catalog 2021-2022 
Lee University Catalog 2021-2022 [Archived Catalog]

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COMM 436 - Advertising Campaigns

An application of the skills necessary to design, implement and manage advertising campaigns, with an emphasis on planning and decision making procedures applied to specific advertising problems.  Principles, theory, techniques and technology will be applied along with critical thinking skills to develop a team-based advertising campaign from conception to final client presentation.


COMM 200 and COMM 286

Credit Hours: 3

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