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    Dec 26, 2024  
Lee University Catalog 2021-2022 
    
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Lee University Catalog 2021-2022 [Archived Catalog]

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PUBR 301 - Public Relations and Advertising Research

 

This course introduces students to the role and practice of research in the fields of public relations and advertising.  Theoretical approaches to research methodologies and data analysis provide a foundation for activities by which students learn and practice essential research techniques for public relations and advertising effectiveness.

Prerequisites
PUBR-284 OR COMM-286

Credit Hours: 3


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