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    Aug 08, 2022  
Lee University Catalog 2021-2022 
    
Lee University Catalog 2021-2022 [Archived Catalog]

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MKTG 370 - Principles of Sales


This course focuses on the theory and practice of professional selling and sales force management.  An overview of lead generation, effective sales techniques, customer relationship management, and ethical concerns is presented along with an examination of the responsibilities for managing a sales team.

Prerequisites
TBA

Credit Hours: 3



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