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    Feb 25, 2024  
Lee University Catalog 2021-2022 
Lee University Catalog 2021-2022 [Archived Catalog]

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MKTG 370 - Principles of Sales

This course focuses on the theory and practice of professional selling and sales force management.  An overview of lead generation, effective sales techniques, customer relationship management, and ethical concerns is presented along with an examination of the responsibilities for managing a sales team.


Credit Hours: 3

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