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    Jul 05, 2022  
Lee University Catalog 2016-2017 
    
Lee University Catalog 2016-2017 [Archived Catalog]

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MKTG 309 - Principles of Marketing


 

This course is an introduction to the nature and functions of marketing. It includes the study of the integrated activities utilized in the movement of goods and services from producer to consumer while addressing governmental and consumer relationships. This course investigates the processes and methods of product development, promotion, distribution, and pricing.

Credit Hours: 3



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