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    Mar 27, 2023  
Lee University Catalog 2016-2017 
Lee University Catalog 2016-2017 [Archived Catalog]

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MKTG 410 - Global Marketing


This course provides an introduction to global marketing theory and research with practical examples of solutions to complex international problems. It focuses on the political, legal, economic, and cultural considerations inherent in global business and their relationship to market decision making.

MKTG-309 and BUSN-353 or consent of Department Chair

Credit Hours: 3

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