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    Academics

    Academic Catalog

       
        May 12, 2025  
    Lee University Catalog 2016-2017 
        
    Lee University Catalog 2016-2017 [Archived Catalog]

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    MKTG 410 - Global Marketing


     

    This course provides an introduction to global marketing theory and research with practical examples of solutions to complex international problems. It focuses on the political, legal, economic, and cultural considerations inherent in global business and their relationship to market decision making.

    Prerequisites
    MKTG-309 and BUSN-353 or consent of Department Chair

    Credit Hours: 3



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