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    Dec 22, 2024  
Lee University Catalog 2016-2017 
    
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Lee University Catalog 2016-2017 [Archived Catalog]

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MKTG 410 - Global Marketing

 

This course provides an introduction to global marketing theory and research with practical examples of solutions to complex international problems. It focuses on the political, legal, economic, and cultural considerations inherent in global business and their relationship to market decision making.

Prerequisites
MKTG-309 and BUSN-353 or consent of Department Chair

Credit Hours: 3


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