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    Dec 22, 2024  
Lee University Catalog 2016-2017 
    
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Lee University Catalog 2016-2017 [Archived Catalog]

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COMM 286 - Principles of Advertising

This course looks at advertising and focuses on the communication aspects of advertising. Topics include types and functions of advertising and the fundamentals of broadcast and print advertising.

Prerequisites
COMM 200

Credit Hours: 3


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