This course looks at advertising and focuses on the communication aspects of advertising. Topics include types and functions of advertising and the fundamentals of broadcast and print advertising.

Prerequisites
COMM 200

Credit Hours: 3

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Lee University is a private, comprehensive university located in Cleveland, Tennessee, in the foothills of the Appalachian Mountains. Lee is emerging as a leader in higher education in the southeastern region and is consistently ranked in the “Top Tier” of the Best Regional Universities in the South by U.S. News and World Report. Over the past two decades, Lee has become one of the largest Christ-centered private institutions in Tennessee and the Appalachian College Association.

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